Q After reading Chapters 13 and 14, respond to the following questions in terms of the Zen Motors Research Project: • Identify the specific media to be used to reach the 18- to 24-year-old age group. • Describe the lifestyle and discuss the implications this will have on the promotional message for this group. • Perform the proper analysis to determine the salient demographic (other than age), belief, and/or attitude factors that are related to the preferred hybrid model of this age group. Only identify and interpret the independent variables that are significant at the 95% confidence level. Interpret the level of predictability of the model you develop in this step. You may contact the instructor via course e-mail with specific questions of clarification or additional information as necessary to fulfill this component of the project. Click here for complete project guidelines. The guidelines can also be accessed via the link under Start Here. Submit this assignment to the Assignment box no later than Sunday 11:59 PM EST/EDT. Average(s) 95% Confidence Interval Analysis Results Variable Level of education